On Cloudmonster 2 x Pleasures x The Loop Running Supply

This Cloudmonster 2 is a powerful amalgamation of On’s performance innovation, the unique style of streetwear label PLEASURES and the sporting passion of Austin’s community driven running shop, The Loop. Its Mist grey upper’s subtle blue tinge references PLEASURES co-founder Alex James’ awe at the Austin sky, while complementary shades of earthy brown and Olive green evoke rugged landscapes, and bold co-branding celebrates the collaborative partnership. The launch campaign honoured the joyful spirit and ‘punk rock’ side of running culture through a short film of passionate runners and visionary creatives taking on the arid Texan wilderness. Running-focused events were also held at BSTN’s London sneaker boutique, The Loop’s Austin store and On Los Angeles, uniting communities around this remarkable sneaker as it redefines performance streetwear.