New Balance 990v4 Made in USA x AURALEE

Ryota Iwai’s sophisticated fashion label, AURALEE, first worked with New Balance in the early 2020s, and before long the two brands had built up a solid collection of stylish lifestyle sneakers. In 2024, they took their partnership to new levels of luxury with a two-pack of the premium 990v4 Made in USA model. Initially showcased at Paris Fashion Week in January, this elegant pair wasn’t officially released until the end of the year, but the wait proved to be worth it when the exquisite ‘London Fog’ and ‘Trooper’ colourways arrived. Both encapsulated the timeless aesthetic that AURALEE is so well-known for while also exhibiting the fine craftsmanship of New Balance’s Made in USA line, making them the ideal expression of this epic collaborative team.