SPORTSHOWROOM

    Filter at

    • Sort

    • Gender

    • Brand (Jordan)

    • Collection (4)

    • Size

    • Colour

    • Technology

    • Material

    • Edition

    • Sport

    Jordan 4

    117 articles

    “The Shot” that made the IVs famous.

    Jordan 4 Retro DH6927-111
    • Jordan
    • 4 Retro
    • "Military Black"
    • £327
    Jordan 4 Retro CU1110-010
    • Jordan
    • 4 Retro
    • "Black Cat"
    • £993.73
    Jordan 4 Retro x A Ma Maniére DV6773-220
    • Jordan
    • 4 Retro x A Ma Maniére
    • "Violet Ore"
    • £244
    Jordan 4 Retro DJ0675-200
    • Jordan
    • 4 Retro
    • "Shimmer"
    • £305
    Jordan 4 Retro DH7138-506
    • Jordan
    • 4 Retro
    • "Zen Master"
    • £195
    Jordan 4 Retro SE DH7138-006
    • Jordan
    • 4 Retro SE
    • "Black Canvas"
    • £287
    Jordan 4 Retro DH6927-161
    • Jordan
    • 4 Retro
    • "Red Cement"
    • £207
    Jordan 4 Retro x Union LA DC9533-001
    • Jordan
    • 4 Retro x Union LA
    • "Off Noir"
    • £578
    Jordan 4 Retro OG DC7770-160
    • Jordan
    • 4 Retro OG
    • "Fire Red"
    • £217
    Jordan 4 Retro DB0732-200
    • Jordan
    • 4 Retro
    • "Taupe Haze"
    • £408
    Jordan 4 Retro x Paris Saint-Germain CZ5624-100
    • Jordan
    • 4 Retro x Paris Saint-Germain
    • "White Bordeaux"
    • £464
    Jordan 4 x Off-White™ CV9388-100
    • Jordan
    • 4 x Off-White™
    • "Sail"
    • £897
    Jordan 4 Retro CT8527-700
    • Jordan
    • 4 Retro
    • "Lightning"
    • £257
    Jordan 4 Retro CT8527-400
    • Jordan
    • 4 Retro
    • "University Blue"
    • £458
    Jordan 4 Retro CT8527-113
    • Jordan
    • 4 Retro
    • "Metallic Green"
    • £759
    Jordan 4 Retro CT8527-112
    • Jordan
    • 4 Retro
    • "Metallic Red"
    • £608
    Jordan 4 Retro CT8527-100
    • Jordan
    • 4 Retro
    • "White Oreo"
    • £528
    Jordan 4 Retro CT8527-016
    • Jordan
    • 4 Retro
    • "Red Thunder"
    • £306
    Jordan 4 Retro SE CT5342-007
    • Jordan
    • 4 Retro SE
    • "Neon"
    • £408
    Jordan 4 Retro SE CI1184-146
    • Jordan
    • 4 Retro SE
    • "What The"
    • £457
    Jordan 4 Retro AQ9129-001
    • Jordan
    • 4 Retro
    • "Frozen Moments"
    • £236
    Jordan 4 Retro x Travis Scott ‘Cactus Jack’ 308497-406
    • Jordan
    • 4 Retro x Travis Scott ‘Cactus Jack’
    • "University Blue"
    • £1,014.58
    Jordan 4 Retro OG 308497-060
    • Jordan
    • 4 Retro OG
    • "Bred"
    • £458
    Jordan 4 Retro 308497-007
    • Jordan
    • 4 Retro
    • "Cool Grey"
    • £408
    Jordan 4 Retro SE Craft DV3742-021
    • Jordan
    • 4 Retro SE Craft
    • "Photon Dust"
    • £196
    Jordan 4 Retro DR6952-400
    • Jordan
    • 4 Retro
    • "Messy Room"
    • £155
    Nike SB x Jordan 4 DR5415-103
    • Jordan
    • SB x Jordan 4
    • "Pine Green"
    • £255
    Jordan 4 Retro DH6927-140
    • Jordan
    • 4 Retro
    • "Midnight Navy"
    • £232
    Jordan 4 Retro DH6927-017
    • Jordan
    • 4 Retro
    • "Thunder"
    • £196
    Jordan 4 Retro DH0572-264
    • Jordan
    • 4 Retro
    • "Wild Things"
    • £220
    Jordan 4 Retro CT8527-115
    • Jordan
    • 4 Retro
    • "Metallic Purple"
    • £924.29
    Jordan 4 Retro AQ9129-500
    • Jordan
    • 4 Retro
    • "Canyon Purple"
    • £156
    Jordan 4 Retro AQ9129-103
    • Jordan
    • 4 Retro
    • "Seafoam"
    • £231
    Jordan 4 Retro NRG AQ3816-065
    • Jordan
    • 4 Retro NRG
    • "Raptors"
    • £396
    Jordan 4 Retro OG 840606-192
    • Jordan
    • 4 Retro OG
    • "White Cement"
    • £458
    Jordan 4 Retro 705333-105
    • Jordan
    • 4 Retro
    • "Laser"
    • £747
    Jordan 4 Retro 308497-117
    • Jordan
    • 4 Retro
    • "Motorsports"
    • £567
    Jordan 4 Retro 308497-100
    • Jordan
    • 4 Retro
    • "Pure Money"
    • £709
    Jordan 4 Retro 308497-032
    • Jordan
    • 4 Retro
    • "Royalty"
    • £528
    Jordan 4 Retro 487724-118
    • Jordan
    • 4 Retro
    • "Sand"
    Jordan 4 Retro 308497-106
    • Jordan
    • 4 Retro
    • "Alternate 89"
    Jordan 4 Retro CW7183-100
    • Jordan
    • 4 Retro
    • "Starfish"
    • £211.77
    Jordan 4 Retro DC4101-100
    • Jordan
    • 4 Retro
    • "DIY"
    • £207
    Jordan 4 Retro x Olivia Kim CK2925-001
    • Jordan
    • 4 Retro x Olivia Kim
    • "No Cover"
    • £698
    Jordan 4 Retro CI1184-617
    • Jordan
    • 4 Retro
    • "FIBA"
    • £307
    Jordan 4 Retro BQ0897-006
    • Jordan
    • 4 Retro
    • "Tattoo"
    • £352
    Jordan 4 Retro NRG AQ9128-600
    • Jordan
    • 4 Retro NRG
    • "Hot Punch"
    Jordan 4 Retro FB2214-200
    • Jordan
    • 4 Retro
    • "Cacao Wow"
    • £152

    Air Jordan 4

    The year is 1989. The Chicago Bulls and the Cleveland Cavaliers are in the final moments of game five of the first round of the NBA playoffs. The Cavs are winning by a single point. Everyone in the crowd turns their attention to Michael Jordan – the one man who could turn it around for the Chicago Bulls. 

    Jordan makes space for himself, receives the ball, turns, jumps and then seems to hang in the air for a gravity-defying moment. The defender can’t stay with him. Jordan shoots and scores. If a shot goes down in history as “The Shot”, it must be something special. 

    The shoes that got him there? The Jordan IVs.

    Tinker Hatfield’s Jordan IVs owe a lot to his previous model, the Jordan IIIs, which saved the Jordan range from the cutting room floor. The IIIs had successfully captured Jordan’s on-court swagger and style, and Nike’s approach to the IVs followed the same principle. They shared a number of key features: the unmistakable Jumpman logo on the tongue and "Nike Air" emblazoned on the rear, alongside the “Air” in the front midsole and the heel, where it was visible through a small, transparent window.

    Hatfield made some subtle but significant departures from the III in order to improve how the shoe performed on the basketball court. A urethane net brought improved breathability and quirkiness through the mid-quarter, and a similarly styled mesh eyelet system made it possible for the wearer to change the lace position to fit their own style preference. The new rubber outsole featured chevron patterns and a textured toe section for optimum grip. Extra “Air” was added through the midsole, and a longer lasting synthetic leather, Durabuck, which had the further benefit of being lighter, was used for the upper. 

    The IVs were originally released in four tones, and a “Bred” colourway released later used luxurious nubuck leather, the first of its kind seen on an Air Jordan.

    The final masterstroke was to orient the “Air Jordan” text upside-down on the underside of the tongue, making it impossible to misread what the Air Jordan IVs were about when the player folded the tongue over.

    So confident were Nike in these aesthetic and technical changes that they released the Jordan IVs worldwide, something which they had never done with another Jordan model before. Spike Lee was instrumental in promoting the shoe, producing a TV ad that referred to Michael Jordan’s “The Shot” and featuring the Jordan IVs in his film Do The Right Thing. 

    While Jordan won the Bulls that game with his moment of genius, he couldn’t have known that the reputation of the Jordan IVs he was wearing would never be the same  again. From that moment forward, the Jordan IVs went beyond the court into pop culture, where they’ve remained ever since.

    Rank the Jordan 4
    (0)

    SPORTSHOWROOM uses cookies. About our cookie policy.

    Continue

    Choose your country

    Europe

    Americas

    Asia Pacific

    Africa

    Middle East