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    adidas Ozweego

    adidas Ozweego

    325 articles

    This late-nineties runner perfectly embodies the chunky trainer aesthetic.

    adidas Ozweego OG IE6999
    • adidas
    • Ozweego OG
    • "Off White & Lucid Cyan"
    • £50
    adidas Ozweego FX6029
    • adidas
    • Ozweego
    • "Bliss"
    • £64.99
    adidas Ozweego EE7775
    • adidas
    • Ozweego
    • "Core Black"
    • £59.99
    adidas Ozweego EE6999
    • adidas
    • Ozweego
    • "Core Black"
    • £69.99
    adidas Ozweego EE6464
    • adidas
    • Ozweego
    • "Cloud White"
    • £75.95
    adidas Ozweego OG IE6998
    • adidas
    • Ozweego OG
    • "Royal Blue & Pulse Yellow"
    • £72.99
    adidas Ozweego EF6300
    • adidas
    • Ozweego
    • "Core Black & Night Metallic"
    • £38
    adidas Ozweego EF6298
    • adidas
    • Ozweego
    • "Core Black & Night Metallic"
    • £34.99
    adidas Ozweego OG ID9459
    • adidas
    • Ozweego OG
    • "Solar Orange & Carbon"
    • £100
    adidas Ozweego H03402
    • adidas
    • Ozweego
    • "Focus Olive"
    • £54.99
    adidas Ozweego Celox GZ5231
    • adidas
    • Ozweego Celox
    • "Bliss"
    • £44.99
    adidas Ozweego GW4671
    • adidas
    • Ozweego
    • "Grey"
    • £59.99
    adidas Ozweego EF6301
    • adidas
    • Ozweego
    • "Crystal White"
    • £32.99
    adidas Ozweego EF6299
    • adidas
    • Ozweego
    • "Crystal White"
    • £39.99
    adidas Ozweego EE7773
    • adidas
    • Ozweego
    • "Cloud White"
    • £54.99
    adidas Ozweego EE6462
    • adidas
    • Ozweego
    • "Pale Nude"
    • £62.95
    adidas Ozweego EE6461
    • adidas
    • Ozweego
    • "Legend Earth"
    • £83.95
    adidas Ozweego IG7426
    • adidas
    • Ozweego
    • "Magic Beige"
    • £45
    adidas Ozweego IF7915
    • adidas
    • Ozweego
    • "Shadow Olive"
    • £89.99
    adidas Ozweego IF3336
    • adidas
    • Ozweego
    • "Wonder White & Magic Beige"
    • £90
    adidas Ozweego IE2780
    • adidas
    • Ozweego
    • "Putty Grey"
    • £65
    adidas Ozweego ID9823
    • adidas
    • Ozweego
    • "Grey Two"
    • £90
    adidas Ozweego ID9822
    • adidas
    • Ozweego
    • "Grey One & Wonder Blue"
    • £90
    adidas Ozweego ID9821
    • adidas
    • Ozweego
    • "Magic Beige & Clay Strata"
    • £90
    adidas Ozweego ID9816
    • adidas
    • Ozweego
    • "Cloud White & Grey Two"
    • £90
    adidas Ozweego HQ1622
    • adidas
    • Ozweego
    • "Olive Strata"
    • £39.99
    adidas Ozweego GY9426
    • adidas
    • Ozweego
    • "Mineral Green"
    • £61.75
    adidas Ozweego GX9891
    • adidas
    • Ozweego
    • "Crystal White & Royal Blue"
    • £57
    adidas Ozweego GX1832
    • adidas
    • Ozweego
    • "Grey Five"
    • £59.99
    adidas Ozweego GW4650
    • adidas
    • Ozweego
    • "Cloud White & Pulse Mint"
    • £54
    adidas Ozweego IG7421
    • adidas
    • Ozweego
    • "Clear Sky"
    • £65
    adidas Ozweego IG7418
    • adidas
    • Ozweego
    • "Magic Beige"
    • £65
    adidas Ozweego OG IG6197
    • adidas
    • Ozweego OG
    • "Cloud White & Better Scarlet"
    • £100
    adidas Ozweego OG IG6075
    • adidas
    • Ozweego OG
    • "Cloud White & Preloved Green"
    • £100
    adidas Ozweego OG IG6073
    • adidas
    • Ozweego OG
    • "Cloud White & Core Black"
    • £100
    adidas Ozweego IG5934
    • adidas
    • Ozweego
    • "Linen Green"
    • £90
    adidas Ozweego IG5933
    • adidas
    • Ozweego
    • "Wonder Quartz"
    • £90
    adidas Ozweego OG IG3039
    • adidas
    • Ozweego OG
    • "Silver Green"
    • £100
    adidas Ozweego IG0788
    • adidas
    • Ozweego
    • "Off White & Clear Blue"
    • £65
    adidas Ozweego ID9828
    • adidas
    • Ozweego
    • "Orange & Core Black"
    • £90
    adidas Ozweego Celox HQ8815
    • adidas
    • Ozweego Celox
    • "Hazy Copper"
    • £51.30
    adidas Ozweego HQ4376
    • adidas
    • Ozweego
    • "Silver Green"
    • £63
    adidas Ozweego HQ1637
    • adidas
    • Ozweego
    • "Core Black & Solar Green"
    • £54.99
    adidas Ozweego HQ1634
    • adidas
    • Ozweego
    • "Off White & Bliss Orange"
    • £44.99
    adidas Ozweego HQ1633
    • adidas
    • Ozweego
    • "Magic Grey"
    • £49.99
    adidas Ozweego HQ1621
    • adidas
    • Ozweego
    • "Wonder Taupe"
    • £54.99
    adidas Ozweego Meta HP7835
    • adidas
    • Ozweego Meta
    • "Halo Blue & Dash Grey"
    • £60
    adidas Ozweego Celox HP7808
    • adidas
    • Ozweego Celox
    • "Arsenal"
    • £47.50
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    Ozweego

    The Ozweego range, or the “Weegz” as it’s colloquially known, began its life back in July 1996 with the Ozweego 1 offering the technological double-whammy of adiPRENE elastic padding under the forefoot and a Torsion arch that brought springiness and structure to the shoe. This combination led it to being readily adopted by runners of all styles and levels.

    Next, in 1997, came the Ozweego 2 with a redesigned upper and the same reactive adiPRENE technology as seen on the first design.

    Then, in ‘98, the Ozweego 3 was released. It had a host of new design features, including midsole Torsion and a different eyestay design that improved the shoe’s fit. Alongside this was a larger area of mesh to replace some of the overlays from the previous build, as well as adiPRENE in the heel and adiPRENE+ in the forefoot cushioning. This upgrade really enhanced the wearer’s experience, with a supposed 67% of energy return. The novel, curvy designs that flowed through the breathable mesh and ankle-to-toe leather mudguards appealed to the artists and musicians of the late 90s, whose endorsement helped it find a firm place in the pop culture of the time.

    Between ‘99 and ‘00, the Ozweego 4 attempted to draw together all of the most well liked aspects of the first three models, bringing with it a mesh-heavy, chunky soled, Y2K aesthetic. The Ozweego 5, a rare shoe, was introduced with a Climacool-like shank and debossed plastic wraps with flowing contours fashioned over a lightweight mesh. The Ozweego Millennium was chunkier than ever, and the silver accents added an extra-terrestrial feel while also acting as a reference for future collaborations.

    After the Millennium, adidas stopped releasing new models in the Ozweego range, and, except for one under-the-radar female runner release, it slowly drifted away through the 2000s.

    But then, some years later, Raf Simons reignited interest in the collection when he released the seminal Ozweego 3 x Raf Simons shoe. This was in 2013, twenty years since the release of the first Ozweego and fifteen since the 3. It took the curvaceous late 90s design and translated it into a two-tone colourway, refining the design, but keeping the all important chunky look.

    The Raf Simons collaboration was an indication of a changing fashion culture. It was touted by major fashion magazines as the sneaker of the maximalist 90s fashion movement that developed thereafter and dominated the late 2010s.

    In 2019, following Raf’s revival and shifting attitudes, adidas released a rerun of the Ozweego 3 that stayed true to the suede, mesh and TPU features of the original and is still being produced today. With the same adiPRENE and adiPRENE+ technology used to provide cushioning and an idiosyncratic lacing cage, the update references Raf Simons’ version by adding a protruding synthetic heel tube.

    Through the late nineties, the Ozweego range was one of the most experimental, futuristic and daring designs on the market. Each release sparked enthusiasm and excitement in old and new fans alike. Since then, this iconic silhouette has been reborn and reinvented, and though time may roll on and designers come and go, it will always remain unapologetically Ozweego.

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