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New Balance 990v4

44 articles

The functional ‘dad shoe’ with a nostalgic edge.

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New Balance 990v4 Made in USA U990BL4
  • New Balance
  • 990v4 Made in USA
  • "Black & Silver"
  • £199.99
New Balance 990v4 Made in USA U990RB4
  • New Balance
  • 990v4 Made in USA
  • "Mahogany"
  • £108
New Balance 990v4 Made in USA Core U990GR4
  • New Balance
  • 990v4 Made in USA Core
  • "Grey & Silver"
  • £179.99
New Balance 990v4 Made in USA U990TW4
  • New Balance
  • 990v4 Made in USA
  • "Teal"
  • £129
New Balance 990v4 Made in USA U990TC4
  • New Balance
  • 990v4 Made in USA
  • "Calcium & Forest Green"
  • £151
New Balance 990v4 Made in USA U990NV4
  • New Balance
  • 990v4 Made in USA
  • "Navy & Silver"
  • £189.99
New Balance 990v4 Made in USA U990TG4
  • New Balance
  • 990v4 Made in USA
  • "Grey & Black"
  • £210
New Balance Made in USA 990v4 U990TE4
  • New Balance
  • Made in USA 990v4
  • "Limestone"
  • £210
New Balance Made in USA 990v4 U990TB4
  • New Balance
  • Made in USA 990v4
  • "Plum Purple"
  • £210
New Balance Made in USA 990v4 U990TA4
  • New Balance
  • Made in USA 990v4
  • "Grey Day"
  • £210
New Balance 990v4 Made in USA U990NB4
  • New Balance
  • 990v4 Made in USA
  • "Hi-Lite"
  • £210
New Balance 990v4 Made in USA U990GB4
  • New Balance
  • 990v4 Made in USA
  • "Macadamia Nut"
  • £210
New Balance 990v4 Made in USA U990GT4
  • New Balance
  • 990v4 Made in USA
  • "Olive & Incense"
New Balance 990v4 Made in USA U990BB4
  • New Balance
  • 990v4 Made in USA
  • "Artic Grey"
New Balance 990v4 Made in USA x Joe Freshgoods U990JR4
  • New Balance
  • 990v4 Made in USA x Joe Freshgoods
  • "1998 Intro"
  • £220
New Balance 990v4 Made in USA x Joe Freshgoods U990JS4
  • New Balance
  • 990v4 Made in USA x Joe Freshgoods
  • "1998 Outro"
New Balance 990v4 Mid Made In USA x Marvel MO990BP4
  • New Balance
  • 990v4 Mid Made In USA x Marvel
  • "Black"
New Balance 990v4 x Stüssy M990SC4
  • New Balance
  • 990v4 x Stüssy
  • "Cream"
New Balance 990v4 x Susan G. Komen M990KM4
  • New Balance
  • 990v4 x Susan G. Komen
  • "Komen Pink"
New Balance 990v4 Made In USA x JJJJound M990JJ4
  • New Balance
  • 990v4 Made In USA x JJJJound
  • "Parisian Night"
New Balance 990v4 Made in USA M990HL4
  • New Balance
  • 990v4 Made in USA
  • "Tan"
New Balance 990v4 Made In USA M990BB4
  • New Balance
  • 990v4 Made In USA
  • "Triple Black"
New Balance 990v4 W990MS4
  • New Balance
  • 990v4
  • "Mineral Sage"
New Balance 990v4 Made In USA W990KMI4
  • New Balance
  • 990v4 Made In USA
  • "Pink Ribbon"
New Balance 990v4 W990AF4
  • New Balance
  • 990v4
  • "Arctic Fox"
New Balance 990v4 x KITH x United Arrows & Sons PV990KT4
  • New Balance
  • 990v4 x KITH x United Arrows & Sons
  • "Grey & Pink"
New Balance 990v4 Mid Made in USA MO990BK4
  • New Balance
  • 990v4 Mid Made in USA
  • "Black"
New Balance 990v4 Made in USA M990XG4
  • New Balance
  • 990v4 Made in USA
  • "Magnet"
New Balance 990v4 Made in USA M990RB4
  • New Balance
  • 990v4 Made in USA
  • "Burgundy"
New Balance 990v4 Made in USA M990NV4
  • New Balance
  • 990v4 Made in USA
  • "Navy"
New Balance 990v4 Made in USA M990MG4
  • New Balance
  • 990v4 Made in USA
  • "Military Green"
New Balance 990v4 Made in USA M990JP4
  • New Balance
  • 990v4 Made in USA
  • "Jupiter"
New Balance 990v4 Made in USA M990GL4
  • New Balance
  • 990v4 Made in USA
  • "Grey"
New Balance 990v4 Made in USA M990FEG4
  • New Balance
  • 990v4 Made in USA
  • "Black & Grey"
New Balance 990v4 Made in USA M990CP4
  • New Balance
  • 990v4 Made in USA
  • "Copper Rose"
New Balance 990v4 Made in USA M990CG4
  • New Balance
  • 990v4 Made in USA
  • "Covert Green"
New Balance 990v4 Made in USA M990BR4
  • New Balance
  • 990v4 Made in USA
  • "Navy & Red"
New Balance 990v4 Made in USA M990BP4
  • New Balance
  • 990v4 Made in USA
  • "Wild Indigo"
New Balance 990v4 Made In USA M990BK4
  • New Balance
  • 990v4 Made In USA
  • "Black"
New Balance 990v4 Made in USA M990AG4
  • New Balance
  • 990v4 Made in USA
  • "Angora"
New Balance 990v4 Made in USA M990VS4
  • New Balance
  • 990v4 Made in USA
  • "Version 4"
New Balance 990v4 Made in USA M990SR4
  • New Balance
  • 990v4 Made in USA
  • "Sunrise Rose"
New Balance 990v4 Made in USA M990NS4
  • New Balance
  • 990v4 Made in USA
  • "North Sea"
New Balance 990v4 M990NC4
  • New Balance
  • 990v4
  • "Nimbus Cloud"

990v4

In the 1980s, New Balance was known for making high-quality running shoes that were practical and reliable. This made their footwear popular amongst keen runners as well as a slightly older demographic of customers looking for a comfortable everyday sneaker. In 2016, the ‘dad shoe’ trend saw people returning to the nostalgic styles of the 80s and 90s, making it the perfect moment for New Balance to release the next version of its flagship series in the form of the 990v4.

Aesthetically, this classy sneaker looks much like its direct predecessor, with an upper made from breathable mesh and covered in sleek suede overlays. Its branding, on the other hand, is quite different, with a Made in The USA flag emblem on the tongue and a more slender N logo on the flanks.

Technologically, it also retains many of the comfort-giving components of the previous version. Its grippy outsole features hard-wearing Ndurance rubber to make the shoe last longer, and the ENCAP midsole provides the ideal blend of softness and support. Rather than having a carbon fibre shank, though, the 990v4 incorporates a more flexible plastic one so that the foot is still protected but is also able to move more freely.

Known for the elegant white colourway created in collaboration with West Coast sportswear brand Stussy in 2017, as well as other popular designs, the New Balance 990v4 is one of the most widely appreciated sneakers in the world.

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