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    Nike Air Max 90

    Nike Air Max 90

    312 articles

    A hugely influential 90s silhouette that continues to have an impact on culture today.

    Nike Air Max 90 CN8490-003
    • Nike
    • Air Max 90
    • CN8490-003
    • £124.95
    Nike Air Max Terrascape 90 DH2973-001
    • Nike
    • Air Max Terrascape 90
    • DH2973-001
    • £134.95
    Nike Air Max 90 CN8490-002
    • Nike
    • Air Max 90
    • CN8490-002
    • £124.95
    Nike Air Max 90 DH8010-001
    • Nike
    • Air Max 90
    • DH8010-001
    • £124.95
    Nike Air Max Terrascape 90 DH5073-001
    • Nike
    • Air Max Terrascape 90
    • DH5073-001
    • £90
    Nike Air Max 90 LTR CZ5594-001
    • Nike
    • Air Max 90 LTR
    • CZ5594-001
    • £124.95
    Nike Air Max 90 CN8490-100
    • Nike
    • Air Max 90
    • CN8490-100
    • £124.95
    Nike Air Max Terrascape 90 DM0033-002
    • Nike
    • Air Max Terrascape 90
    • DM0033-002
    • £134.95
    Nike Air Max 90 DH8010-100
    • Nike
    • Air Max 90
    • DH8010-100
    • £124.95
    Nike Air Max Terrascape 90 DH4677-400
    • Nike
    • Air Max Terrascape 90
    • DH4677-400
    • £134.95
    Nike Air Max Terrascape 90 DH4677-200
    • Nike
    • Air Max Terrascape 90
    • DH4677-200
    • £134.95
    Nike Air Max Terrascape 90 DC9450-100
    • Nike
    • Air Max Terrascape 90
    • DC9450-100
    • £100
    Nike Air Max 90 CQ2560-100
    • Nike
    • Air Max 90
    • CQ2560-100
    • £124.99
    Nike Air Max 90 CQ2560-002
    • Nike
    • Air Max 90
    • CQ2560-002
    • £87.47
    Nike Air Max 90 CD6868-001
    • Nike
    • Air Max 90
    • CD6868-001
    • £44
    Nike Air Max 90 LTR CD6864-100
    • Nike
    • Air Max 90 LTR
    • CD6864-100
    • £79.95
    Nike Air Max 90 DV6819-100
    • Nike
    • Air Max 90
    • DV6819-100
    • £134.95
    Nike Air Max Terrascape 90 DM0033-001
    • Nike
    • Air Max Terrascape 90
    • DM0033-001
    • £134.95
    Nike Air Max 90 Premium  DH4621-600
    • Nike
    • Air Max 90 Premium
    • DH4621-600
    • £134.95
    Nike Air Max Terrascape 90 DH2973-100
    • Nike
    • Air Max Terrascape 90
    • DH2973-100
    • £134.95
    Nike Air Max 90 SE DC9446-001
    • Nike
    • Air Max 90 SE
    • DC9446-001
    • £80
    Nike Air Max 90 LTR CZ5594-100
    • Nike
    • Air Max 90 LTR
    • CZ5594-100
    • £124.95
    Nike Air Max 90 NRG CZ1929-200
    • Nike
    • Air Max 90 NRG
    • CZ1929-200
    • £50
    Nike Air Max 90 NRG CZ1929-100
    • Nike
    • Air Max 90 NRG
    • CZ1929-100
    • £65
    Nike Air Max 90 CD6867-001
    • Nike
    • Air Max 90
    • CD6867-001
    • £54.95
    Nike Air Max 90 LTR CD6864-019
    • Nike
    • Air Max 90 LTR
    • CD6864-019
    • £79.95
    Nike Air Max 90 DV3503-001
    • Nike
    • Air Max 90
    • DV3503-001
    • £124.95
    Nike Air Max 90 GS DV3480-100
    • Nike
    • Air Max 90 GS
    • DV3480-100
    • £84.95
    Nike Air Max 90 DV3032-100
    • Nike
    • Air Max 90
    • DV3032-100
    • £79.95
    Nike Air Max 90 Air Max Month DR8600-001
    • Nike
    • Air Max 90 Air Max Month
    • DR8600-001
    • £134.95
    Nike Air Max 90 DO6706-001
    • Nike
    • Air Max 90
    • DO6706-001
    • £124.95
    Nike Air Max 90 LTR SE DM0957-100
    • Nike
    • Air Max 90 LTR SE
    • DM0957-100
    • £59.95
    Nike Air Max 90 DM0029-002
    • Nike
    • Air Max 90
    • DM0029-002
    • £124.95
    Nike Air Max 90 SE DJ6208-100
    • Nike
    • Air Max 90 SE
    • DJ6208-100
    • £134.99
    Nike Air Max 90 SE  DH5075-100
    • Nike
    • Air Max 90 SE
    • DH5075-100
    • £134.95
    Nike Air Max Terrascape 90 DC9450-001
    • Nike
    • Air Max Terrascape 90
    • DC9450-001
    • £134.95
    Nike Air Max 90 DC9445-500
    • Nike
    • Air Max 90
    • DC9445-500
    • £124.99
    Nike Air Max 90 CD6868-114
    • Nike
    • Air Max 90
    • CD6868-114
    • £38.47
    Nike Air Max 90 LTR  CD6868-019
    • Nike
    • Air Max 90 LTR
    • CD6868-019
    • £47.95
    Nike Air Max 90 LTR CD6867-019
    • Nike
    • Air Max 90 LTR
    • CD6867-019
    • £54.95
    Nike Air Max 90 CD6867-018
    • Nike
    • Air Max 90
    • CD6867-018
    • £54.99
    Nike Air Max 90 DV3503-100
    • Nike
    • Air Max 90
    • DV3503-100
    • £125
    Nike Air Max 90 DV3492-100
    • Nike
    • Air Max 90
    • DV3492-100
    • £124.95
    Nike Air Max 90 DV3483-100
    • Nike
    • Air Max 90
    • DV3483-100
    • £86.95
    Nike Air Max 90 DR8575-300
    • Nike
    • Air Max 90
    • DR8575-300
    • £134.95
    Nike Air Max 90 DR0145-002
    • Nike
    • Air Max 90
    • DR0145-002
    • £124.95
    Nike Air Max 90 DQ9316-001
    • Nike
    • Air Max 90
    • DQ9316-001
    • £134.95
    Nike Air Max 90 DQ0885-300
    • Nike
    • Air Max 90
    • DQ0885-300
    • £124.95
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    Air Max 90

    The Nike Air Max 90 is a cultural icon. Not only because of its distinctive style, but also because of its cultural malleability which has led to it being adopted both by the mainstream and by different subcultures. Or maybe it’s simply down to the supreme comfort of the Air unit that makes it such a joy to wear. Originally released as the Air Max III, it was the successor to the largely forgotten Air Max Light (the Air Max II). Despite the difference in the success of these two shoes, the Air Max 90 still owes its use of Phylon foam midsole technology and microfibre mesh to the Air Max Light, both materials proving integral to the lightness and comfort of the AM90.

    The designer of these shoes, Tinker Hatfield, made the Air Max 90 a product of its time. Its contoured, grated TPU accents, heel medallion and midsole window mimicked the aerodynamic fins of the Ferrari Testarossa and other contemporary supercars. Meanwhile, its distinctive ‘Infrared’ hue was named after the novel information sharing technology emerging at the time. There is debate about whether this was the original release colour or not, with some suggesting that the OG came in a ‘Hyvent Orange’ colourway, with it eventually becoming ‘Infrared’ in 2003. But others, including Nike themselves, maintain that it was this way from the start. Regardless, the ‘Infrared’ colourway remains the classic design.

    What is certain is that the shoe started its life as a runner. Its sporting calibre was assured by its bulky heel Air unit, the thick foam midsole that provided impact protection and the high ankle cut which offered ample support to the wearer. But the shoe was so much more than just a piece of athletic performance equipment; the AM90 reflected a paradigm shift in the language of Nike’s design. Whereas the transparent windows in the Air Max 1 sought to show the brand’s technical advancement, the enhanced Air unit of the Nike Air Max 90 was framed by a contoured design with contrasting colours which demanded attention from passersby. It was also in the intervening years between the release of the AM I and III that Nike developed the slogan “Just Do It”, reflecting a much punchier, more direct marketing attitude.

    The way the midsole came together with the upper then merged into the swoosh gave it a harmonious, flowing style that won it many fans in the music scene. Club culture burgeoned in the early nineties and with it the need for comfortable, robust and stylish trainers. Meanwhile, in London and Paris, those in the underground hip hop scene fell for the shoe’s grittiness. But it didn’t just appeal to those who were into hip hop or clubbing; to this day, the Air Max 90 is popular among such an eclectic mix of cultures and subcultures, from hardcore to mainstream, making it one of the most widely recognised and fully embraced shoes that Nike has ever released.

    Rank the Nike Air Max 90
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